Pelegrin Research Group
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Custom Qualitative Research
- Focus Groups
- IDIs/TDIs (In-Depth/Telephone Depth Interviews)
- Laddering
Services
We design and implement integrated, strategic research programs to deliver meaningful, action-oriented information.
Specialties Include:
- New Product/Concept Screening
- Communications Testing
- Brand and Advertising Tracking
- Brand Personality Assessment
Custom Quantitative Research
- Online Surveys
- IHUTS (In-Home Use Tests)
- Multi-Variate Analysis
Strategic Services
- Ideation
- Marketing Strategy & Tactics
- Brand Positioning
IdeaPower - a proprietary quantitative method
- Cost-effective screening of dozens of preliminary ideas to determine which merit further development.
Laddering - an extremely in-depth assessment
- A unique view of consumers' psyches and the "gut-level" motivations that drive purchase decisions.
Ideation - guided creativity + initial idea screening
- A structured process that unleashes professionals' creative genius to synergistically develop novel, attainable and compelling new product ideas.
Brand PersonEquity - quantifying brands' personalities
- An assessment and display of the emotional territory "owned" by key brands in a market space.
